Now in our country, Pathfinder and Qashqai models will be assembled. It is planned to launch new lines at the plant in St. Petersburg, the expected production capacity of which should be about one hundred thousand copies a year. The farther, the more confident foreign manufacturers feel in our market.
The constant expansion of the presence of manufacturers from other countries in the Russian market can be interpreted both as a good phenomenon and as a bad. On the one hand, transnationalization is an objective and completely natural process, and nothing bad in the fact that production expands, while crossing the national borders of states, there is no. If we take into account the purely economic effect, then for the world economy as a whole the activity of transnational corporations is quite effective, because geographical expansion means reducing transport costs for the delivery of cars to domestic consumers. In addition, the adaptation factor is important: using the experience of other companies and the opinion of domestic customers of cars, Nissan will probably adapt his cars to Russian conditions, as a result of which they will become more suitable for use in the conditions of their homeland.
On the other hand, the appearance of an increasing number of production lines of foreign car manufacturers significantly hit the position of the domestic auto industry. In the minds of consumers today, foreign cars, even released in Russia, are definitely higher than native frets and Volga, so there is nothing surprising in the fact that every new production of foreign cars organized in Russia necessarily finds its consumers – in fact, The next share of the market from the domestic manufacturer is simply climbing.
Is it possible to deal with this state of things?
Given the fact that the higher position of foreign cars in the minds of consumers is due not only to subjective, but also by objective factors-foreign cars collected in Russia have higher consumer characteristics than the products of the same AvtoVAZ-today it is impossible to take any measures to protect domestic auto industry from competition. The only way out is to continue the course taken in recent years to a comprehensive improvement in the quality of products of the domestic automobile industry. Only this will help to preserve and increase the competitive advantages of our cars over foreign cars.
